Thursday 24 November 2011

Audience and Certificate Research

We looked at the audiences for the following films and what that told us about the age and gender of pschological horror film audiences.
The Shining –

Votes
Average
 165,376
 8.5
 29,148
 8.4
 3,526
 8.8
 2,764
 8.9
 734
 8.5
 115,722
 8.6
 96,832
 8.6
 18,296
 8.5
 62,304
 8.5
 53,884
 8.5
 7,771
 8.4
 13,082
 8.1
 10,816
 8.2
 2,097
 7.9
 45
 8.7
 876
 8.4
 60,827
 8.5
 126,919
 8.5


The Ring –

Votes
Average
 71,589
 7.2
 15,624
 7.2
 1,482
 7.2
 999
 7.1
 475
 7.4
 52,841
 7.2
 42,131
 7.2
 10,428
 7.2
 28,188
 7.2
 24,011
 7.2
 3,863
 7.3
 4,645
 7.0
 3,881
 7.0
 695
 6.7
 18
 7.2
 751
 6.9
 26,867
 7.2
 57,847
 7.2


Rosemary’s Baby –

Votes
Average
 44,592
 8.1
 10,859
 8.0
 538
 8.5
 386
 8.4
 150
 8.7
 28,072
 8.1
 22,112
 8.2
 5,813
 8.0
 20,150
 8.0
 16,617
 8.0
 3,338
 7.9
 6,695
 8.1
 5,150
 8.0
 1,468
 8.1
 19
 8.4
 747
 8.1
 19,203
 8.0
 34,880
 8.1



From looking at these results we found that the largest audience for this subgenre of horror films was Males Aged 18-29. Both The Shining and The Ring were 15 certificate and Rosemary’s Baby was an 18 so that again gives an indication that it will probably appeal the most to young adults i.e. people in their early twenties. I think because girl stereotypically get scared more easily, that could explain why there are a larger number of men going to see these films.

We also looked into the certificates of horror films and how the BBFC classified films...

Through doing this research we knew that our own film would not be classed as an 18, and would either be a 12 or 15 due to their being a low level of violence/blood, but being pshycologically very strong and haunting. We will have to wait until we see our finished film to classify it properly.

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